Self Inflicted Branding
Complete branding for an independent film produced by Monica Zinn. The film addresses the topic of self harm and hopes to raise awareness and educate people on the subject.
The goal of the project was to avoid the typical imagery that's associated with self harm and create a soothing visual identity for the film that welcomes and calms the viewer. The color blue was chosen due to it's calming hue, while the logo features an androgynous face to make it easily relatable.